Festivals and Fairs
When festival season arrives, your company should know how to get involved – and how to maximize your sponsorship to make the best and largest impact on your desired audiences. BSS can help you determine which major opportunities best serve your strategic needs as a company, negotiate the best deal possible, and help you activate effectively onsite.
Festival sponsorship options are so plentiful that a strategy and plan is essential to selecting the correct events and for mapping out activation. We have two decades of experience working on dozens of major events on behalf of corporate clients. We have also created and sold major event programs including the Golden Gate Bridge 75th Anniversary and the San Jose Grand Prix.
For sponsors, one of the best annual event options in terms of value for investment is the Stern Grove Festival, a free-admission summer concert series that takes place in San Francisco. Now in its 77th Season, the Festival presents 10 high-caliber performances to the Bay Area community each summer in a picturesque amphitheater in Sigmund Stern Grove. Sponsors receive great visibility, alignment with a beloved San Francisco institution, and a variety of creative activation opportunities.
Another fantastic event option is the Outside Lands Music and Arts Festival in Golden Gate Park. We’ve developed creative, successful sponsorship deals with Outside Lands every year since the festival’s inception in 2008, and can help sponsors develop a partnership that positions companies and products in a creative, authentic, and compelling manner.