Sports Teams and Venues

AT&T ParkBSS provides companies with the inside track on developing and activating valuable, high-visibility partnerships with hot sports venues and teams – in the Bay Area and beyond. Through this work, BSS helps companies develop powerful, high-impact partnerships with sports properties that maximize sponsor investment and help achieve key strategic goals. When designed correctly, these major sports partnerships can act as models for activation with other partners in various markets. While we can work in any market in the US and globally, we have a particular focus on the plentiful opportunities existent here in the San Francisco Bay Area.

The San Francisco 49ers open a new state-of-the-art stadium in Santa Clara in 2014, and though sponsorships are basically sold out, there will be opportunities for involvement in related properties, including new programs and events at the neighboring Santa Clara Convention Center.

The NBA’s Golden State Warriors are planning a new arena in San Francisco for the 2017-18 Season, and BSS is in contact on behalf of interested clients. We can effectively represent other interested parties and, at this early stage, gauge possible opportunities for primary sponsorship positions. And just 80 miles to the east, the Sacramento Kings are building a new arena and offer unique opportunities to reach the dedicated, heavily populated region of the state capital.

The San Francisco Giants continue to be one of the hottest sponsor properties around, and BSS’ longstanding relationship with the organization, dating back to 1996 when Kevin negotiated the Pacific Bell naming rights agreement, places us in a unique position to develop creative, value-laden sponsorships.

For more media-driven companies, we also have an excellent relationship with Comcast Sports Net, which offers companies the unique opportunity to reach fans of all Northern California major league sports teams through TV, online and event based programs.

We also help major sports properties to optimize their sponsorship offerings and offer creative, compelling benefits that turn into profitable new partnerships. Contact BSS to learn more.