Posts Tagged ‘San Francisco Giants’

Earth Day More Relevant Than Ever – As Is Sustainable Sponsorship

Monday, April 22nd, 2013

IMG_0974Yesterday, I spent the day at the SF Giants game, as BSS was again responsible for coordinating a Community Outreach day on behalf of our client PG&E. It was a beautiful, warm day in San Francisco that made it easy to note how dramatically our climate has changed over the past few decades. On Earth Day, it’s important to note how much there is to do to generate awareness and remind consumers to give their business to companies that support the environment and commit to sustainability.

Given the “green fatigue” that has developed in some quarters of the marketplace, we must remember that the sustainability movement is still advancing, with eco-friendly initiatives now commonplace and almost routine. One only needs to follow news coming from industry newsletters like SmartBrief on Sustainability, CSRwire, or Joel Makower’s blog GreenBiz to see daily reports of actions being taken by corporations to address environmental and bottom line interests through green policies.

While walking through the ballpark on a Green Ballpark Tour, I was struck by how much the Giants and their partners – most notably PG&E – do to achieve lofty sustainability goals. The Giants have won MLB’s Green Glove Award as the greenest franchise five years running now – going back to when PG&E first partnered with them to place solar on the ballpark and to obtain LEED Silver status, which they received in 2010. Hearing head groundskeeper Greg Elliot talk about the creative ways they conserve water and use organic products and natural landscaping techniques for a more conscious approach to field maintenance, one is struck by how well the greening of sports is progressing.

Still, I realized how the green messaging we heard on the tour must sound like background noise to many people, and wonder how much it really feels relevant to the average person. It seems to me that sustainability messaging is more important than ever, and that those of us in the communications space must continue to find new ways to connect with people directly in a language that will reach them.  Using sports, entertainment and other sponsorship-friendly platforms to communicate relevant sustainability messaging remains an extremely viable and powerful tool for corporations and NGOs to reach diverse audiences with both their own messaging and consumer calls-to-action. We have to keep being more creative and effective, and not give up our efforts to grab the audience’s attention.

As our work at BSS has evolved the past couple of years, we have spent a great deal of time on civic projects with inherent green strands. While not leading with sustainability messages, these projects and the organizations driving them have shown how sustainability can be a natural feature of any major event, community project or new building. We’ll review some of these projects in the days ahead and suggest ways that new properties can be thinking of sustainability through strategic partnerships of many varieties, including sponsorship.

Sustainable sponsorship is in our future to stay. Let us know how we can help your organization engage in this vital and challenging practice – just one of many ways BSS can help organizations enhance their bottom line and community connection through sponsorship and strategic partnership.

-Kevin
kevin@sponsorshipstrategies.com

Eventful Times in the Bay Area

Tuesday, August 28th, 2012

With so many events and major sponsorship properties developing in the San Francisco Bay Area, it’s a great time for sponsorship marketers and corporate buyers to consider new options. With the recently concluded and highly successful America’s Cup World Series races proving the viability of that property, the year ahead will have an entirely new sports property in the mix, along with new opportunities associated with pro sports, museums, and major celebrations.

Some exciting opportunities to consider include:

  • America’s Cup – events in October 2012, then summer and fall of 2013
  • 49ers new stadium – opening in 2014
  • New Exploratorium science center – opening on the Embarcadero in April 2013
  • Bay Bridge re-opening celebration – part of a 2013 Year of the Bay program, opening to take place Labor Day weekend 2013
  • Orpheum Theatre naming rights and year-round Broadway series naming – on the market for the first time
  • Snow White 75th Anniversary at the Walt Disney Family Museum – November 2012-March 2013, followed by other world class exhibitions
  • SF Giants and Oakland A’s post season  – MLB is thriving in the Bay Area and it’s not too early to consider sponsorship of the 2013 season

Companies considering exploration and investment in any of these properties can receive expert counsel and an inside perspective from BSS, the regional leaders in major corporate sponsorship development. Give us a call or drop a note to discuss these or other large scale regional opportunities. We negotiate smart, creating strategic, commercial programs to leverage the best sponsorship properties available.

We wish you the best for the rest of the year and for all your sponsorships and events to come.

-Kevin

PG&E Teams Up Once More with the Giants

Friday, April 27th, 2012

For the sixth straight year, PG&E is teaming up with the San Francisco Giants to support ballpark greening and to promote the community partnerships supported by each organization. This year’s sponsorship focus is on a series of community actions that will be activated at the ballpark. PG&E’s community and education program partners will be invited to take part in special behind the scenes “green” ballpark tours and on-field ceremonies at a number of games throughout the season. Guests will be hosted by PG&E with game tickets in a special section, where they will watch the game after having seen the inner workings of the greenest ballpark in the country.

The Giants won their third straight Green Glove Award in 2011, an honor given to the MLB team that operates most sustainably. With a LEED Silver-certified ballpark, an aggressive waste diversion program, green garlic fries stands (powered by PG&E), and the distinction of having been the first solar ballpark (thanks to PG&E), the Giants walk the walk when it comes to sustainability.

PG&E will also work with the Giants to tell community stories via various media channels and in-stadium, including features on PG&E’s Solar Schools program, New Energy Academies and new scholarship initiatives. On July 15th, PG&E will host a large contingent of education and sustainability partners at the Madison Bumgarner bobblehead day game. In a special on-field ceremony before the game, one dedicated California teacher will receive the third annual PG&E Solar Schools Teacher of the Year award. The winner of the award will throw out a first pitch along with one of the company’s most active employee community volunteers.

We salute PG&E for its ground-breaking green ballpark work and recognize the company for its foresight in helping the Giants be the first baseball team to use solar to power their stadium. Go Giants!

 

 

Announcements Set the Stage for Major Bridge Celebration

Friday, June 3rd, 2011

Last Friday’s official launch of the 75th year of the Golden Gate Bridge sets the stage for what will be a highly memorable series of events and some major improvements to the iconic structure’s visitor area.

San Francisco Giants President Larry Baer and civic leader and philanthropist Nancy Bechtle were officially introduced as co-chairs of the celebration’s steering committee, and the official anniversary seal was unveiled on the iconic Round House in the southeast plaza. Many more details will be forthcoming in the weeks ahead, but for now, take a look at some of the media coverage from Friday’s announcement at the Golden Gate Bridge Highway and Transportation District‘s offices:

San Francisco Chronicle

NBC Bay Area

Visit the 75th Anniversary website for much more information about the many exciting programs and events planned, and see more photos from last Friday’s announcement here. This will be a huge celebration spanning several months, and will be a fitting lead into the America’s Cup races to follow.

As the exclusive sponsorship agency of the celebration, BSS is welcoming inquiries as we seek a series of major corporate and media sponsors to support the event. Companies will enjoy category exclusivity, brand integration into most celebration elements, and close association with one of the most revered landmarks in the world. Please email or call if your company is interested in participating.

Check our site weekly for regular updates on this and other sponsorship news!

The Giants Promote PG&E Solar Schools

Friday, May 13th, 2011

First of seven school visits takes place on May 7th


The World Champion San Francisco Giants are teaming up with PG&E to host several groups of students from PG&E Solar School classes throughout the 2011 season. On Saturday, May 7, a group from Discovery Charter School in San Jose were treated to a behind-the-scenes gre
en ballpark tour, with highlights addressed by Giants staff, telling the story of the country’s first LEED certified existing ballpark.

The group was then able to participate in an on-field ceremony with post-season star Cody Ross just before the Giants and Rockies played a game eventually won by the Giants in thrilling fashion. The Giants, as always, did an outstanding job of taking care of a sponsor and its guests. PG&E does so much great work in the community and the Giants provide an ideal platform for telling their story.