Posts Tagged ‘San Francisco’

Last Summer at the Stick Promises to be Memorable

Monday, April 7th, 2014

stick logo 2014 aaa.psdSan Francisco Recreation and Parks, the owner/operator of Candlestick Park, is planning a diverse series of events for the final months of the historic stadium this summer, with proceeds being devoted to SF youth sports and the renovation of sports facilities at the Gilman Playground in the nearby Bayview district. BSS is providing partner development support, with Comcast Sports Net and NBC Bay Area signing on as initial media partners and more to follow soon.

Event highlights include:

  • US Men’s World Cup team soccer match vs. Azerbaijan (May 27)
  • Women’s pro soccer match featuring Bay Area Breeze (June 2)
  • Mexican club soccer match (teams) (July 6)
  • Joe Montana vs Dan Marino – NFL alumni flag football game (July13)
  • Youth sports camps and flag football tournament
  • Giants/49ers community open house (July 27)
  • Major closing concert (date TBD)
  • Auction/yard sale (Sept)

Following closure of the ‘Stick this summer, Lennar, the developer of the site and a valued supporting partner for the event series, will assume responsibility and plan for demolition or deconstruction of the stadium, to take place in 2015.

We are currently seeking partners to help underwrite the events and to fund the Gilman Playground and San Francisco Recreation and Parks Youth Scholarships. Opportunities range from lead sponsorship of the entire event series to targeted donations for Gilman. Please review our presentation or summary for more information, and contact us if your company is interested in participating.

Eventful Times in the Bay Area

Tuesday, August 28th, 2012

With so many events and major sponsorship properties developing in the San Francisco Bay Area, it’s a great time for sponsorship marketers and corporate buyers to consider new options. With the recently concluded and highly successful America’s Cup World Series races proving the viability of that property, the year ahead will have an entirely new sports property in the mix, along with new opportunities associated with pro sports, museums, and major celebrations.

Some exciting opportunities to consider include:

  • America’s Cup – events in October 2012, then summer and fall of 2013
  • 49ers new stadium – opening in 2014
  • New Exploratorium science center – opening on the Embarcadero in April 2013
  • Bay Bridge re-opening celebration – part of a 2013 Year of the Bay program, opening to take place Labor Day weekend 2013
  • Orpheum Theatre naming rights and year-round Broadway series naming – on the market for the first time
  • Snow White 75th Anniversary at the Walt Disney Family Museum – November 2012-March 2013, followed by other world class exhibitions
  • SF Giants and Oakland A’s post season  – MLB is thriving in the Bay Area and it’s not too early to consider sponsorship of the 2013 season

Companies considering exploration and investment in any of these properties can receive expert counsel and an inside perspective from BSS, the regional leaders in major corporate sponsorship development. Give us a call or drop a note to discuss these or other large scale regional opportunities. We negotiate smart, creating strategic, commercial programs to leverage the best sponsorship properties available.

We wish you the best for the rest of the year and for all your sponsorships and events to come.


SHN Sponsorship Program Launched

Wednesday, April 25th, 2012

We are pleased to have launched a new corporate sponsorship program for SHN (Shorenstein Hays – Nederlander Theatres), the leading producer of Broadway shows in the San Francisco Bay Area and the owner of three historic SF theatres – the Orpheum, Golden Gate and Curran. SHN has had corporate sponsors in the past but allowed their program to wind down over the past couple of years so that a fresh new offering could be taken to market.

We are now seeking sponsors for the lead position of their season series as well as for targeted category positions. Perhaps most exciting is the opportunity for one company to place their name on the Orpheum Theatre, with brand integration  throughout all related media, event promotion and at the venue. This will be the highest-profile naming opportunity in San Francisco since the opening of Pacific Bell Park in 2000 (also developed by BSS), and will be handled with just the right balance of corporate branding and historic preservation.

SHN has been the face of Broadway in San Francisco for 35 years, bringing the most commercially successful and critically acclaimed shows to Bay Area audiences. SHN presents celebrated new works, popular classics, and pre-Broadway World Premieres including Wicked, Mamma Mia!, Legally Blonde and Hugh Jackman, Back on Broadway – all of which premiered at SHN venues before becoming smash hits in New York and around the world.

The sponsorships include integration into annual media valued at over $10 million along with access to all three theatres, visited by 800,000 people per year attending hundreds of performances. In the 2012-2013 Season, the wildly popular Book of Mormon makes its Bay Area debut. SHN audiences can also look forward to encore performances of The Lion King, Jersey Boys and Wicked, as well as the pre-Broadway World Premiere of Diner and the family favorite Mary Poppins.

Please download a one-sheet describing the 2012 – 2013 sponsorship opportunities at SHN here, and do contact us right away if your company or an agency client might be interested in considering these unique opportunities. With the incredible value included in the sponsorship offerings, we are expecting that the lead season position and the theatre naming opportunity will be snapped up quickly.

Golden Gate Bridge Anniversary All Set

Thursday, April 19th, 2012

Window Poster for GGB75

One only turns 75 once, and the major celebration that is taking place for the Golden Gate Bridge’s big 75th birthday is fitting for one of the greatest architectural icons in the world.

Improvements at the South plaza visitor center are well underway, including spectacular new overlooks, improved trails, and new visitor facilities. The Golden Gate Bridge Pavilion and renovated historic Round House will open in May, just in time for the great Golden Gate Festival that will take place May 26-27 along the north San Francisco waterfront.

All of this would not be possible without the generosity of our ten corporate sponsors and our media partners. In the weeks ahead, we will write an entry on each, sharing the highlights of their partnership with the Golden Gate National Parks Conservancy. With a total budget of over $18 million for all anniversary-related work, the sponsors are providing over $4 million to help pay for the celebration. Sponsors are also stepping up to each find their own way to promote the anniversary, whether to internal audiences or via national channels.

Happy Birthday Golden Gate Bridge – here’s to the next 75 years!

San Francisco Taking Olympian Approach to America’s Cup Bid

Friday, October 1st, 2010

America's Cup San FranciscoA consortium of government, corporate and sporting organizations have joined together to pitch for one of the world’s most prominent sporting events, the America’s Cup yacht race, to be held in the San Francisco Bay in 2013. It would appear that they have learned some valuable lessons from past Olympic bid attempts and have produced a solid initial offer that is receiving substantial media coverage. Some of the key steps taken that should lead to a successful effort are as follows:

  • They are coming together from a cohesive front, without loud opposition, which is really saying something for the Bay Area. The organizers, led by the San Francisco Mayor’s office, chose not to bypass environmental reviews that could have led to protests. They have not yet submitted environmental impact reports but will work through a review with key stakeholders during the planning process.
  • Land is being offered for use at no cost, with a requirement that capital improvements be made to the piers and surrounding areas that will be used for the races. This will lead to much-needed upgrades of these prized but worn out assets as well as new commercial uses for the surrounding areas.
  • An organizing committee led by government officials from all sides of the political spectrum is shaping up. The group includes current and former state and city leaders and other elected officials. This bipartisanship is almost unheard of these days, underscoring the unified front being set forth with the bid.
  • Corporate leaders have been engaged, likely galvanized by the leadership of America’s Cup champion and leader of the pack, software magnate Larry Ellison. A consortium of major corporations have reportedly committed to providing support in some form with many details still to be worked out. There is still a great deal of work to be done in structuring and activating sponsorships – there are sure to be over 100 corporate and media partnerships for the event, requiring  a lot of organizing and management.
  • One trick to this effort taking place in a down economy is the need to make this a socially viable program, worthy of all of the corporate funding that will be needed to make it work. Economic development and jobs will be a major selling point, but other cause-related extensions will be needed for it to really work with the public. Expect push back from people who want to see the effort and funds go towards human service and education programs. Ideally, the investment in the event can be leveraged to generate jobs and other forms of economic benefit that will address these social issues in a meaningful way.

Having produced professional sailing events on the SF bay back in the 90s – the Citibank Cup regattas at Pier 39, which were toy boat races compared to America’s Cup – I know first hand how many sailing enthusiasts will come out in support of an effort like this. Now we will need the corporate community, small businesses, media and the public at large to embrace the concept. This will be huge for the Bay Area and all of California – let’s wish the organizers calm seas and smooth sailing as they move forward with the bid.